From Roswell to Dreamland :: essays papers

From Roswell to Dreamland Is it true that we are separated from everyone else known to mankind? This has been a typical inquiry in current day. It is hard to demonstrate that extraterrestrials exist. Be that as it may, the proof to demonstrate that the earth has been visited is exceptionally persuading. The Roswell occurrence in 1947 is one occasion that demonstrates the presence of extraterrestrials. Another bit of significant proof that demonstrates the presence of UFO's is Bob Lazars declaration of his experience working in the US mystery base at Area 51. The earth has been visited by clever life due to the observers and proof behind the tale of Roswell and Area 51. On July second, 1947, Jim Ragsdale was enjoying nature on a long weekend when he saw an article as brilliant as a welding light go through the sky and strike the ground a couple of miles away. Corporal E.L Pyles saw something very similar from a military compound only outside of town. Not long after, William Brazel discovered odd bits of destruction on his gigantic farm 75 miles outside of Roswell. The papers were at that point running the story Jim Ragsdale and Corporal Pyles recounted the splendid light in the sky, so William realized that he had discovered destruction of a flying saucer. On July sixth, he headed to Roswell with a portion of the trash and he demonstrated it to the Chaves Area Sheriff, George Wilcox. Subsequent to looking at the trash, Sheriff Wilcox reached Major Jesse Marcel at The Roswell Army Air Field. Marcel and is leader Colonel William Blanchard both reviewed the trash. The two of them concurred that it was not at all like they had seen previously, and went to the farm to gather a greater amount of the trash. On July eighth, Marcell and Blanchard came back with two carloads of flotsam and jetsam. The destruction was at that point traveled to Fort Worth Army Air Field. Around early afternoon on July eighth 1947, Blanchard requested an official statement telling the nation that the military had discovered remains of a slammed flying saucer. Just a couple of hours after the fact, General Clemence McMullen in Washington talked by phone with Colonel Thomas Dubose in Fort Worth, and instructed him to squash the saucer story, make a main story, and quickly send a few of the trash to Washington. Later that night, a question and answer session was held in which they declared that what had slammed was a climate swell furthermore, not a flying saucer. The entirety of the flotsam and jetsam, including one enormous piece that seemed to at present be operable, was gathered and gone forever.

What you have learned about your own speaking style Essay

What you have found out about your own talking style - Essay Example Sorting out my thoughts is one key quality that has helped me improve my general open talking. Prior to gaining a grip on this fundamental quality, there used to be an assortment of indistinguishable thoughts confused up in my brain. Such turmoil in my psyche never let me talk with trust in broad daylight. Others likewise used to encounter mental strain when attempting to get me. Be that as it may, consistent association of thoughts in my brain before publically talking regarding any matter has adequately settled this issue. Due to a frail handle on an unknown dialect in my underlying days, I was unable to keep in touch with others while addressing them. This has driven others to bounce to wrong decisions about me commonly. Associating with the crowd is basically significant which calls for looking at other individual in the eye. This assists with passing on a more clear message to the next individual. Taking a shot at this quality has likewise helped me to upgrade my open talking

Ratification The Story of the US Constitution

Ratification The Story of the US Constitution If you are at all following the news, youll know that the US Congress just raised the debt ceiling, after a protracted deeply partisan debate. Just like every political debate, the Constitutionality of adjusting the debt limit was brought up by various legislators. Sen. Schumer (D-NY) suggested using the 14th Amendment to the Constitution as a legal requirement for the government to continue paying its financial obligations. In response, Sen. Cornyn (R-TX) dismissed the idea as crazy talk. So how does this document, well over 200 years old, continue to shape US politics? Professor Pauline Maier, a history professor at MIT, published this book last year. I wrote about the book when it came out last year. Since then, Prof. Maiers book had gone on to win: 10 Best Books of the Year (Wall Street Journal) 100 Notable Books of the Year (New York Times) George Washington Book Prize ($50,000) It is also available prominently at major booksellers like the soon-to-be-history Borders: When I visited Borders last week for their liquidation sale and saw Prof. Maiers book, I knew I had to get it. Having spent a whole semester poring over the intricacies of the debate surrounding the ratification of the Constitution, I wanted to see how Prof. Maier crafted her argument (she was putting the finishing touches on her book when I took her class Spring 2010). To my (perhaps unmerited) surprise, the book reads exactly the way she lectures the storytelling discussions that the six of us had come to know so well after working with her on Tuesday and Thursday mornings for a whole semester. In the opening introduction to the book, Professor Maier compared the fervent discussions and debates that occurred in taverns and private homes during late 1780s over the ratification of the Constitution as similar to the American obsession with the final games of the World Series, and this analogy perfectly captures the sentiments of early US politics. In class, Prof. Maier invites students to dissect tracts and treatises written by the early proponents and opponents of the Constitution to painstaking detail, while providing the enthusiasm of a sports commentator narrating a play-by-play analysis of a nail-biting game. Prof. Maier doesnt make the class too easy she skims over providing right answers, but instead challenges students to reach their own interpretations of the documents following careful individual study the night before. I must admit at times the reading (almost always over 100 pages of dense 18th century convoluted English rhetoric every two days) was extremely tough on an already challenging MIT workload, but the class becomes several times more valuable if one had done the readings beforehand. Prof. Maier offers insights, asks probing questions, and supplements the reading with her extensive and vast knowledge of the ratification of the Constitution in the 13 original colonies. Prof. Maier is also very humble, and likes to repeat, if you found something interesting that I havent brought up, please make a note of it and tell me! Ive been though these documents dozens of times but every time I go through them again with you guys, one of you being astute MIT students would often bring up something interesting that I failed to notice before. Taking her up on her offer, I pored over many of the pamphlets in great detail and made careful notes and observations, only to discover that Prof. Maier had already been there and reached the same conclusion that I did wayyyy before. It was truly an honor to have had a class of six with such an eminent scholar of US History, and more surprisingly so as a student at MIT. MIT HISTORY GRAD AND DANG PROUD!

Crime in Context Free Essay Example, 2000 words

There could be several reasons for doing this. Among these include having greater profit, managing the uncertainty in the market, having lower costs to the company, or putting the rival out of business. Other reasons include pollution of the environment, engaging in financial fraud, manipulation, fixing prices, creating and maintaining work conditions which are hazardous to the employees, producing and unsafe products knowingly. The list could go on along this line. This offense have been empirically shown to be linked to the organizations perceptions of their needs such as pressures and strains brought about the decline and growth. Managers adapts to the reality under different conditions of munificence and scarcity. Actually, the decision to be involved in a corporate crime has nothing to do with personal needs. Rather, it has mainly a lot to do with organizational contingencies, priorities and needs. That is why corporate crime must be distinguished from embezzlement. Embezzlemen t, though similar in some way to corporate crime in the sense that there could also be stealing involved, is caused by a persons illegal response to personal needs such as family considerations, indebtedness, perception of that a personal problem cannot be shared, greed, and revenge. We will write a custom essay sample on Crime in Context or any topic specifically for you Only $17.96 $11.86/pageorder now (Cressey 1953, 12). In embezzlement, it can be readily seen that the victim is actually the organization. For corporate crime, however, many victims are produced such as the government, other companies, the environment, employees and the consumers. In other words, the company itself is not victimized directly. Therefore, when one talks of corporate crime, it is assumed that it is within an organizational contexts. Moreover, one would note that there is also involved is an organization with all its highly specialized positions. Thus, it can be readily noted that the crime done is autonomous but the way it was done was interactive and team-dependent. (Simpson 2002, 8) Some Examples of Corporate Crime In order to understand corporate crime better, here are some illustrations provided by Benson and Cullen (1998, 3-4). The first example happened on November 10, 1998 in Milwaukee. Wisconsin. Alarm sounded due to the presence of methane gas in the tunnel. A machine boring tunnel for the new sewer system automatically shut down at the this. Every one evacuated excep Tony Bell, Ron Kohne, and Rich Sochachki who reluctantly ordered the order of the project manager to go back into the tunnel. On their way, however, flames exploded and the three were incinerated.

Review Of The Bluest Eye - 2004 Words

INTERDENOMINATIONAL THEOLOGICAL CENTER BOOK REVIEW SUBMITTED TO DR. SHIN IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF DIVINITY CONGREGATIONAL EVANGELISM SUBMITTED BY PRINCESS O’NIKA AUGUSTE ATLANTA, GEORGIA Beloved is one of the most beautifully written books and Toni Morrison is one of the best authors in the world. After reading the Bluest Eye and seeing how captivating it is, it is not highly expectant to think that Beloved would be just as enchanting. Anyone who has read Beloved would read it again and those of us who have not should be dying to read it. Beloved is a historical fiction novel based on a true historical incident. Beloved is set during the time period of the Civil War . The American Civil War to be exact , which took place between the years of 1861 and 1865. According to Bonnie Angelo, â€Å"Beloved is dedicated to Sixty Million and more, dedicated to the Africans and their descendants who died as a result of the Atlantic slave trade.† As stated before, it is based or should one say inspired by the life of the slave Margaret Garner, who was an African Americ an slave . She attempts to escape in 1856 Kentucky by fleeing to Ohio, which was a free state. A mob of slave owners, planters and overseers arrived to repossess her and her children under the Fugitive Slave Act of 1850, which gave slave owners the right to pursueShow MoreRelatedToni Morrisons Sula - The Judgment of Sula703 Words   |  3 Pagesher book The Bluest Eye. In 1973 she published her second novel Sula, and she has been writing ever since. Sara Blackburn reviewed Sula for the New York Times when it first made its way onto the scene, and while she did offer a nice plot summary, her review seemed to carry a message addressed to Morrison rather than to the reader. nbsp; Blackburn begins her article by discussing Morrisons first book, The Bluest Eye, claiming that because of the womens movement The Bluest Eye attracted moreRead MoreWell-known American Author Toni Morrison1182 Words   |  5 Pagesnovels characterized by visionary force and poetic import, gives life to an essential aspect of American reality. Her novels are amazing themes, vivid dialogue, and detailed African-American characters; among the best known are her novels The Bluest Eye, Song of Solomon, and Beloved, which helped her in 1998 as she won the Pulitzer Prize for Fiction in. In 2001 she was named part of The 30 Most Powerful Women in America by Ladies Home Journal. In 1949 Morrison entered Howard UniversityRead MoreThe Bluest Eye1329 Words   |  6 Pages Throughout Toni Morrison’s controversial debut The Bluest Eye, several characters are entangled with the extremes of human cruelty and desire. A once innocent Pecola arguably receives the most appalling treatment, as not only is she exposed to unrelenting racism and severe domestic abuse, she is also raped and impregnated by her own father, Cholly. By all accounts, Cholly should be detestable and unworthy of any kind of sympathy. However, over the course of the novel, as Cholly’s character andRead MoreA Glance At Modern Society1147 Words   |  5 PagesLucey, Agnello, and Hawkins 2). Homophobia can be described as an antipathy towards homosexual individuals. Those individuals are subjected to prejudice, stereotypes, and discrimination in their social and political lives. From the foreword of The Bluest Eye by Toni Moorison, Moorison states â€Å"There can’t be anyone , I am sure, who doesn’t know what it feels like to be disliked, even rejected, momentarily or for sustained periods of time†¦ It may even be that some of us know what it is like to be actuallyRead MoreToni Morrison: the Bluest Eye and Sula Essay2313 Words   |  10 Pagesof African- American folklore along with traditional fiction. In the novels The Bluest Eye and Sula, Morrison creates settings and characters that produce an aura of unreality, that which is directly borrowed from African- American folklore. With the aura of unreality in Morrisons characters and settings, her plots scream with real life themes such as murder, war, poverty, sexual abuse, and racism. In The Bluest Eye and Sula, Morrison combines fiction and folklore to create two chilling storiesRead MoreWriting Techniques Used in The Bluest Eye Essay3026 Words   |  13 Pagesknew in childhood who had prayed to have blue eyes. The story was well received by the group. Toni put it away thinking that she was done with it. When her sons where asleep, she started writing. She dusted off the story in which she had written for discussion in her writers group and decided to make it into a novel. She drew on her memories as a child and expanded on them with her imagination so the characters developed a life of their own. The Bluest Eye was published in 1970, too much critical acclaimRead More The Bluest Eye - Pecola as a Victim of Evil Essay2026 Words   |  9 PagesThe Bluest Eye - Pecola as a Victim of Evil      Ã‚   By constructing the chain of events that answer the question of how Pecola Breedlove is caste as a pariah in her community, Toni Morrison in The Bluest Eye attempts to satisfy the more difficult question of why. Although, unspoken, this question obsessively hovers over Pecola throughout the novel and in her circular narrative style Morrison weaves a story that seeks to answer this question by gathering all of the forces that were instrumental inRead MoreBiography of Toni Morrison1620 Words   |  7 PagesLorain, Ohio, Toni Morrison is a Nobel Prize- and Pulitzer Prize-winning American novelist, editor and professor. Her novels are known for their epic themes, vivid dialogue and richly detailed black characters. Among her best known novels are The Bluest Eye, Song of Solomon and Beloved. Morrison has won nearly every book prize possible. She has also been awarded honorary degrees. Early Career Born Chloe Anthony Wofford on February 18, 1931, in Lorain, Ohio, Toni Morrison was the second oldest ofRead MoreThe Bluest Eye Toni Morrison Essay2185 Words   |  9 Pagespolar opposites is more than racist, it is destructive to their community by creating resentment, low self-esteem, and a perverse hierarchy where minorities judge themselves and others based on their proximity to the white beauty standard. In The Bluest Eye, Morrison critiques the white beauty standard that causes the black minority to feel a destructive self-hatred towards themselves and their fellow blacks. Their self-perception is an unrealistic and unattainable beauty seen in publicity and filmsRead MoreAnalysis Of Morrison s The Environment 1014 Words   |  5 Pagestenderness forced him to cover her Towards the end of the novel, Pecola has affirmed her ugliness, uselessness, and disconnectedness from all things human and beautiful. She embraces the world of the imaginative and invests heavily in a desire for blue eyes. She turns to Soaphead Church, a psychic and a pedophile, for help. Soaphead Church is useless. All that Pecola has left is an empty desire for the impossible and a legacy of xenophobia. So the key question that Morrison posits at this point is not

Element of Law Free Essays

Malaysian parliament system is derived from the Westminster System which that is the parliamentary system of government that has been adopted in the United Kingdom (U. K. ) as well as many parts of the Britain Empire. We will write a custom essay sample on Element of Law or any similar topic only for you Order Now Westminster System consist few characteristics. In U. K. , the three organs of the English legal system, which is name as the Legislature, the Executive, and the Judiciary is lead by the sovereign, or the monarch and it also known as a constitutional monarchy. Her Majesty the Queen is the representative of the people and the Head of the State in the same time although the powers of the sovereign have been diluted by the effect of the Bill of Right 1689. Yet, the throne still passes on from generation by generation in the Royal Family by succession. Besides, the supreme power of authority in the Westminster System is hold by the head of state. The head of state can impose and collecting taxes, applying laws and forming treaties in commerce with foreign countries. Read Essay In Westminster Abbey Analysis In an election, the leader of the winning party will directly become the Prime Minister of that country and also the wide power wielded by the head of state or the Prime Minister which is become a characteristics of this system. The Prime Minister also can hold the mandate of the people. The Executive branch will form by the remaining party members and known as the Government for the country. Examples of Datuk Seri Najib Tun Razak has been appointed as the Sixth Prime Minister in Malaysia since 3rd April 2009, and his leading party National Front are form the Executive branch of Malaysia. The party is obtains the second highest number of votes in the elections are known as the opposition party. This party is function to forming an effective check-and balance mechanism to achieve transparency in the Legislature for the benefit and to prevent abuse of power. Furthermore, they also can compel the resignation of the government when existing government are meet with the motion of no confidence. The Westminster System also characterized by its bicameral system in the Legislature or Parliament, which is means it is consists two Houses- the House of Lords and the House of Commons. The House of Lords is constituted by legal experts in the country such as lawyers and academicians for the usage of draft legislation which is to be implemented in the country whereas the House of Commons is formed by the people who are winning in the election of the country. The new law will be process in these two houses. Moreover, Parliamentary privilege is also a special characteristic in the Westminster System, where members of parliament are given the opportunity to speak and debate freely about the matters in the country in ordinary parliamentary proceedings. Members may not arrest and not legal action will be taken against any statements in Parliament under the Act of Parliamentary Privilege 1987. Hansard is for use to record the parliamentary debates and it is an invaluable source of information. Government Process Malaysia was independent since 1957. Our Malaysia’s government system has furnished institutional ballast and stability to a country. As we known, Malaysia government system and process are mostly like as British ‘Westminster’ and ‘Whitehall’ models. The valid functioning of the Malaysian government system is attributable to the monarchy, and nevertheless to the three main branches of government which is the legislature, the executive, and the judiciary. The doctrine of the separation of these three ‘powers’ is guaranteed by the Federal Constitution. The interplay of every branches of government is testimony to an orderly political process in which the government’s writ is large and regarded as indispensable. Certainly, Malaysia has an authoritative and working government system once the role of police, civil service, and armed forces are taken into account. Undeniably, Malaysia is a country of constitution monarchy. The Yang di-Pertuan Agong or Paramount Ruler is an elective position which signifies national unity and stand for the Malay underpinning of a multi-racial nation. At the federal level, House of Representatives are form by the representation of the people and supported by the Senate. However, in the Malaysian context it is the apportionment of executive responsibility to Minister in the Cabinet that in practice forms the core of the political system whereas the judiciary represent the third pillar of the government system. The head of the executive of government is the Prime minister. The prime minister of Malaysia is the embodiment of elective political power and of the ambition of the body politic. The Prime Minister is the important role for the nation’s political, social fabric and economic of that country. Example of first Prime Minister in Malaysia- Tunku Abdul Rahman, he is the first and only Chief Minister of Federation of Malaya from 1955 to scramble the Independence of Malaya and Malaysia was successful to independence in 1957. Besides, he and his successors have had their own personality and ideas to stamped on the various phases of the country’s development. Political Process In the political process, election of the nation and state levels are to decide the government mandate that contributed to Malaysia’s overall political development. Elections also decide the representation in Parliament, and those parties are won the majority seats in Parliament to forms the government for the five years and that can help to peaceful political change within all political parties. Besides, the manner in which political parties have flourished is conspicuous feature of the Malaysian political process. This is important to the spirit of democratic governance and helps some post-colonial countries to achieve independence and reduced the military dictatorship or single party with supreme power. There are three factors caused the party system need to endured. First, in the past of roots of the colonial, where liberal-democratic ideas were injected into society. Second, the communist threats to the Alliance government following Malaya’s Independence strengthen the domination coalition’s undertaking to democracy. The last is a party system allowed for pluralism in a multi-racial society in order to all races to be one of represented in government. It has been the ability to coalesce competing ethnic demands by mediation between political parties that show Malaysia’s political process was success. In the success, the power-sharing formula forged through the Barisan Nasional to guide the Alliance to won in the eleven general elections since 1957. In the BN, the United Malays National Organization (UMNO) was the party that lead to seek for independence but it has share power with the Malaysian Chinese Association (MCA), the Malaysian Indian Congress (MIC), Parti Bersatu Sabah, the Sarawak United People’s Party and other BN components parties that has gather the power or ability to win in election to control the Parliament and the various convocation. As we seen, political tensions in Malaysia become serious now. There are many action taken by someone and political party. First, our Malaysian 13th general elections should be take place by March 2013 but our Prime Minister delayed until 03 April 2013 only announced the dissolution of Parliament and general election held on 05 Mei 2013. Many opposition party parliamentary have complain about this issue but they have not right to control the Prime Minister to decide when to dissolve the Parliament even the Judiciary hard to intervene. Besides, the sodomy case of the leader of opposition party, Anwar Ibrahim, has cast a shadow over the whole political process even the case was thrown out of court on 9 January 2012, but not more than 10 days the attorney general had lodged an appeal on this case. Because of this, the political tensions escalate again and the efforts of Prime Minister to reforms have been slander. The range of reforms included the repeal Internal Security Act that allowed for detention without trial has been negates due to the decision to appeal. The decision to appeal against Anwar case allowed the Malaysian and most international observers consider as a politically motivated. If the government had not appealed Anwar’s acquittal, opposition has more power to beat the BN government due to most worrying issues today such as economy, inequality, crime inflation, immigrant workers and corruption. But this all are stop by the existing government and hard to appeal in the court. Opposition party have claim out electoral reforms request. But most of the term in the list of electoral reforms have rejected by the BN government and only one term are adopted in the 13th general election but it has failed and costly to adopted this term. This matter has made the many Malaysian very angry and disappointed on it. This all things are control by the BN government and not one can intervene in this issue and also hard move this issue into court. On my opinion, I think that the separation of power is not functional in Malaysia. This is because all the things are control by the government and Prime Minister even the judge are appointed by the Yang di-Pertuan Agong but is advised by Prime Minister that show the Prime Minister has supreme power to decide anything and we have not power or little power to refute it. How to cite Element of Law, Papers

Traditional Media vs. Social Media Samples †MyAssignmenthelp.com

Question: Discuss about the Traditional Media vs. Social Media. Answer: Introduction: Now days, social media has become a major part of modern world that has taken over the marketing function of every industry and management program. The prosperity of social media as a marketing tool has acted as a challenge for the print and traditional media. Social media has been preferred over print and traditional media as it has become a lightning fast and cost effective medium for sharing data within the society. With the help of social media, people are uploading their thought, reaction through social media. With the innovation and development new technologies and features, we are considering new measures of marketing, management, enhancing the customer base and increasing feasibilities with the help of promotion. The report is based on the written research proposal that is based on the literature review and demonstrates their understanding of business research program. This report would help to develop a basic knowledge of print and communicating as well as traditional media. Here we would elaborately discuss the comparison between Print and Traditional Media and Modern Social Media along with the advantages and disadvantages associated with both types of media. The report also describes the shift from the first one to the second one in order to improve market penetration and more cost effectiveness. Project Objective: The main objective of this report is to identify the goals that are needed to be achieved with the execution of the business research project. It is a transition period when social high-tech media are being widely used by business for promoting and marketing the products and services. Fortunately, the promoting cost involvement in the activity of business has exponentially reduced. The aim of this report is to analyze the shift broadly keeping the topic of enhancing market share held by the product or service and reducing the cost of marketing the products or services in mind. Project Scope: The project scope actually defines the outcomes and aspects that would be covered under this research project. This report has been executed with a motive to discuss the shift of print and traditional media to the modern social media for enhancing marketing of products and services. The shift transformed the way of marketing function is carried out. The report would discuss about the radical change of media in twenty first century. The pros and cons of both types of media are discussed here according to the references of after the year 2012. Discussion and Literature Review: The Business firms and companies are using the marketing techniques or tools to advertise and make public aware about the products or services they are offering (Odun and Utulu 2016). An evolution has been in the advertisement sector which led to the change in the systems used for marketing products and services. According to the public demand, the access to the social media platforms is being handled as per need in the society. Business sector and people could access the information stored or shared on the social media such as twitter, Gmail, face book, Google plus, linked in, YouTube. Customers are getting dependent upon media for gaining information related to the products or services offered by the business firms like Amazon or Snap deal. Use of social media has provided a support to the business sector and brought opportunities for the growth and success (Arca, 2012). The changes in the marketing concept have hampered the traditional outlooks. Both social media and marketing media are being used by the business management. Every company is concentrating on social media as well as marketing tools to re-growth and groom market penetrating process and profits. Traditional media like television, radio, news tellers, newspapers, hoardings, handbills has limited the access of information for the business as well as for the customers (Shivarudrappa, 2014). Increased use of internet has resulted in the use of the mediums which helps the customers in getting more engaged in the products and services provided by them. No doubt, the internet is acting as a new global medium for the business. Previously, social media platforms were used by the people for interacting and communicating with each other. Every company is focusing on applying most suitable and effective measures for reaching and attracting customers. The use of social media platforms is growing with the change in the business environment and technology (Thesinghraja, 2014). Actually, the print and traditional form of media can be explained as the one-way communication process which helps in communicating with the society. This form of media is non-technological media that is flexible in nature and is a less costly medium for communicating with the society. This type of media is culturally rigid because in these cases the reach of traditional media is limited. Print and rational media was the resource of development of different civilizations and economies.The contribution of Print and Traditional Media for the businesses sector is remarkable as the use of print and traditional media has resulted in sharing of information and transfers of knowledge till the electronic media launched (Tuten and Solomon, 2014). Different sections of the society are still far away from the use of internet. Therefore they are still beyond the reach of technology and social media platforms. Print and traditional media are still communicating and reaching those sections of the society. Various companies are using print and traditional media for promoting its products among all the masses of the society. The use of print and traditional media is getting reduced due to the technological advancements and innovations day by day. Print and Traditional Media have shaped the initial stages of marketing which has contributed towards the success and growth of the business (Stephen Galak, 2009). For example, Stormbox a telecommunication agency has used print the published media for the purpose of broadcasting. Social media marketing is the techniques which are being used with a motive to target the social networks and applications for promoting the brand name of products by spreading awareness. With the change in the technology, a change in the media has arisen for the marketing of the products or services of the business. With the change in the environment, it is being used as an effective marketing tool. Social media platforms have enhanced the speed and method of communication process between the business and customer or potential customers. The use of social media has served as a two-way communication process for the business and customers. Social media marketing has provided various benefits to the business and this has attracted businesses towards social media marketing. Companies are capable of access the global market with the help of social media platforms. Marketing is a tough task and there is a need to use technologies for enhancing the quality of marketing function (Cowden, 20 14). For example, KFC has used social media platforms for attracting the customers towards it. Print and traditional media was widely used in businesses for promoting products or services. With the change in the time, business environment and technology, there has been a change in the media used by the businesses for the marketing of its products or services. Impact of social media can be seen on the decreasing use of print and traditional media by the businesses. Print and Traditional media are based on a one-to-many paradigm where a message is created and transmitted by the businesses with the help of print, radio or broadcast. On the other hand, social media is a two-way communication system which promotes interaction between the business and customers. Businesses have considered word of mouth more powerful than the brand message spread among the society by the business. The Internet has been considered as a simple and widely recognized tool which serves as a communication channel among the people all around the globe. With the change in the environment, people have started using social media platforms for the purpose of connecting with public and private sectors. People are being related with different business companies all around the globe. Internet and Social media has played a vital role in the transition of the marketing world. Various reasons are responsible for this shift from one form to another form of media. There were few limitations attached with the use of print and traditional media which have affected the choice of the businesses (Athey, Calvano and Gans, 2013). Marketing departs of the huge companies started making use of internet banners and media advertisements for gaining the attention of the customers. With the increasing popularity of social media platforms, marketing departments of the companies were forced to include social media marketing in its marketing plans. With the increase in the companies attaining growth and success by using social media marketing, there was a shift from print and traditional media towards social media (OSCE, 2012). New opportunities in social media include gaining a large number of followers, providing latest updated information to the customers, promoting the products offered by the business in an effective manner, eliminating the additional cost of marketing, dealing with the rising competition and attracting the customers (Patrick, 2013). Print and traditional media is an old concept which is applied by the business for making people aware by spreading information among them. On the other hand, social media is a new approach which is adopted by businesses for interacting with the customers with a motive to attract them and enhance the customer base of the business (Paquette, 2013). The comparison can be made between the print and traditional media and social media on the basis of different aspects such as cost, time, efforts, effectiveness, accuracy, reliability, communication process, trust, and feedbacks. The concept of networking is not present in the print and traditional media. No further discussion can be made between the customers and business. Whereas, Social media has provided space and scope for engaging the people in discussion with the business in a pull way strategy. Customers hold the power to provide feedbacks to the business about the products or services and satisfaction level derived from the consumption of products or services (Ashley and Tuten, 2015). Print and traditional media incur a high cost to the business which creates an impact on the profitability of the business. Due to the limitation on the interaction between the business and customers, the satisfaction level of the customers gets affected. Traditional media is proved as less effective in comparison to social media (Wright, Khanfer and Khizer, 2015). Print and traditional media help in communicating with the real world. This form of media can be touched, felt and heard by the customers. Marketers use this form of media for interacting face to face with the customers, promoting the products and collecting feedbacks. Print and traditional media is a closed system with opaque nature. This form of media is used for mass marketing which is done by following top-down strategy (Agboola, 2014). On the other hand, social media has resolved the problems faced by the business due to the print and traditional media. The coverage area of social media is large as well as the cost involved in this form of media is low (Sashi, 2012). It helps in building communities which have boosted the sales of the business. Social media is an open system with transparency (Tiago and Verissimo, 2014). It has resulted in the greater personalization of the content of the message, visibility of the advertisement and promotes interaction. Customers have the right to make a selection for receiving the content on the basis of their choice. Business can easily record and collect data related to the demands, needs, and feedbacks of the customers towards the products or services. Real time results can be generated with the use of social media. Analysis of the demand of the customers can be done with the help of social media. Social media is an effective approach for driving brand penetration (Batra Kell er, 2016). Research Questions/Hypothesis: Primary Question: The primary question of the business research is why people and business sectors are adopting social media rather than print media. Secondary Question: One of the major secondary questions should be why social media is overtaking traditional media according to the public demand. Another question could be about the gap between peoples choice and traditional medias services. The hypothesis could be the multipurpose feasibility of social media and its greater effectiveness than social media. Research Design and Methodology: Qualitative Research: In the case study we can collect reliable primary data from interview of target population or selected groups. This section mainly focuses on textual analysis on attribute type or categorical data coding the text and talk. After collecting the relevant data, using software packages we can present qualitative research and assess the rigor of qualitative research. Next, we can conceptualize theoretical work, interpret the findings. For tighter specification of question, we would collect more data and reach to an accurate decision. Unstructured data collection and non-statistical analysis would show maximum variation in the sample. Therefore, we need to develop an initial understanding. Quantitative Research: Quantitative data is actually numeric, dependent on survey questionnaires, scale development and sampling respondents. The data is collected from field work and analysed through descriptive statistics, probability distributions and exploratory factor analysis. We can apply sample survey methods by several following steps such as introducing the strata, estimation and confidence intervals, hypothesis testing, chi-square test and distributions, F-distribution and ANOVA, linear regression, multiple regression and non-linear functions for interpretation and decision making. This method emphasizes objective measurements and the statistical or numerical analysis of data collected through structured primary or secondary sources. The linear regression model between different factors, correlation between two variables and the value of multiple R-square of the factors of primary or secondary data would provide the interpretation. Research Limitations: The research has few limitations such as the unavailability of primary data and direct use of secondary data, proven or unproved factors on Print and Traditional Media data, limited number of factors of the data and validation of data in a short time span. Time Schedule and Research Plan: The time span of the business research plan is not more than four months. That is why we need to apply a proper research plan on theoretical basis and data analysis. The interpretation of data analysis of print media or social media data could provide a support to the theoretical findings. We allocate one month for theoretical findings and three months for analytical research proposal. Conclusion: Therefore, from the above discussion of the report, it can be summarised that there has been a shift from print and traditional media to social media for enhancing the performance of the business and way by which business is communicating with customers. This report has provided knowledge of both forms of media along with their advantages and disadvantages. The discussion has been made regarding both the aspects by comparing them with each other. Print and traditional media is a one-way communication tool and on the other hand, social media is a two-way communication tool. It has been estimated that change in the business environment and technology will overtake the print and traditional media. However, both forms of media are aiming at informing the customers about the products or services but the way it is done and the impact they make on the customers differ from each other. References: Agboola, A. K. (2014). The Influence of New Media on Conventional Media in Nigeria. Academic Research International, 5(4).M Hirst, J Harrison, P Mazepa 2014, Communication and new media: From broadcast to narrowcast, dro.deakin.edu.au. Arca, C. (2012). Social Media Marketing benefits for businesses Why and how should every business create and develop its Social Media Sites?. Denmark University. Ashley, C., Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. 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Traditional Media versus New Media: A Case Study in the Karnataka Urbun and Rural Areas. International Journal of Humanities and Social Science Invention, 3, 5, 15-18. Thesinghraja, P. (2014). The Impact of New Media on Traditional Media. Research Gate. Tiago, M. T. P. M. B., Verssimo, J. M. C. (2014). Digital marketing and social media: Tuten, T. L., Solomon, M. R. (2014). Social media marketing. Sage. Why bother?. Business Horizons, 57(6), 703-708. Wright, E., Khanfar, M. Kizer, L.E. (2015). The lasting effects of social media trends on advertising. Journal of Business Economics Research, 8(11): 73-80.his research has not discussed the role of social media in establishing a public relationship. This research has not covered the challenges of social media.